Skip to main content

Ripple Effect Entrepreneurs Fund (REEF), is a non-profit organization whose mission is to strengthen communities by stimulating its economic growth and supporting its businesses. Every successful business creates jobs, increases income, and adds revenue to its neighboring businesses.

REEF strives to be a catalyst for prosperity
which ripples through the communities it serves.

Providing the ABC‘s of Business to Support Your Business

Access to
Capital

REEF leverages its loan fund and an extensive network of banking institutions to assist businesses at every stage of their lifecycle, from inception to maturity. REEF facilitates access to capital, ensuring businesses have the financial support they need to stabilize, expand, and thrive.

Business
Intelligence

REEF’s roster of volunteer business experts educate, guide, and mentor business owners on the many technical aspects of business, such as accounting, human resources, compliance, marketing, technology, and operations.

Commerce
Connection

REEF introduces and facilitates opportunities, enabling companies to expand their client base and strategic relationships. Each introduction is vetted with consideration of the bigger picture, resulting in more successful outcomes.

Meeting
Spaces

REEF operates WeMeet space where businesses can meet and succeed. Our readily available spaces include office workspace, conference rooms, lounges and sitting areas that are available to our local businesses and communities for short-term space requirements. All spaces are provided free of charge.

Book a Space

Board of Directors

Zev W. Hershfeld, CPA

Zev W. Hershfeld is a Certified Public Accountant licensed in New York and New Jersey, with extensive experience in tax consulting and compliance for the financial services sector. As a Tax Senior Manager at PricewaterhouseCoopers (PwC), Zev has spent over a decade advising hedge funds, private equity firms, and investment partnerships on complex tax matters. He specializes in tax structuring, federal and state compliance, partnership allocations, and international tax reporting. Prior to PwC, he served as a Senior Associate at EisnerAmper, where he managed tax compliance engagements for major hedge fund groups. Zev holds a Master of Science in Accounting from Fairleigh Dickinson University.

Zev resides in Lakewood, NJ, with his family and is actively involved in community initiatives. He is dedicated to supporting local organizations and leveraging his financial expertise to assist businesses and individuals in navigating their financial challenges.

Rabbi Israel C Blumenthal

Rabbi Israel C Blumenthal is the Rabbi at the White Street Synagogue located in the REEF target market in Lakewood. His congregation primarily serves residents of the greater Lakewood area. Rabbi Blumenthal is a motivational speaker, and has close ties to the communities he serves. Rabbi Blumenthal aims to build relationships with community members, and incorporate the richness of spirituality into their lives in ways that speak to them most deeply and personally.

Rabbi Blumenthal is an engaging spiritual leader for learners of all ages, and is a respected and highly sought after consultant and advisor. Additionally, he is a very popular public speaker and blogger on matters of spirituality and personal growth. He resides in Lakewood with his family and wife, Esti, who is a well-respected educator in the local school system.

Adele Rosenberg

Adele Rosenberg, fondly known as Ada, is the President of Careers Made EZ. CME is a boutique recruitment firm designed to make job search and placement truly EZ for applicants and employers. Prior to starting her company, Ada has been directing talent acquisition departments for private companies in the Healthcare, Real Estate, Insurance and Services sectors for over 10 years. Ada’s goal is to make sure that talent and opportunity meet their match.

Ada is a native of New York, and pursued a career in recruitment because of her passion for helping others. Ada takes the time to guide, listen and direct applicants to ensure they find the right fit in the right industry. She enjoys analyzing skills and positions, and matching them up with precision. Ada strongly believes “Find a job you enjoy doing, and you will never have to work a day in your life”.

Ada, and her husband, Yaakov, along with their children reside in Lakewood, New Jersey, where they are active members of their local synagogue, schools, and community.

Connie Friedland

Connie Friedland, a founding member of REEF’s board brings with her over fifteen years of expertise in business management and administration. Connie currently holds the position of Director of Operations for Cedarcom, she manages and directs the operations of the companies. Her specialty is taking a business vision and bringing it to fruition by developing an innovative business blueprint to bring the vision to reality, through her acquired talents and skill.

In addition to her board responsibilities Connie volunteers as a business mentor for REEF, assisting many businesses of all sizes with achieving their goals and aspirations. Connie focuses on assisting women-owned and underprivileged business entrepreneurship, by providing mentorship support, and encouragement to develop business plans.

She resides with her family in Lakewood, NJ and is an active member of the community.

Are you a business
looking for help?

Are you a mentor
ready to get involved?

Get in Touch

1750 Cedarbridge Ave, Suite #3
Lakewood, NJ 08701

732-905-2400

info@reefnj.org

    en_US